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STATE BOARD OF TOURISM: Wisconsin Tourism Development, Box 7970, Madison, 53702, (608) 266-2147, (800) 432-TRIP
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TOURIST ATTRACTIONS: Madison--State Capitol; Milwaukee--art and other museums, County historical center, Villa Terrace Decorative Arts Museum, zoo, brewery tours, Experimental Aircraft Association Air Museum, lake shoreline; Baraboo--Circus Museum; Manitowac--Maritime Museum; Wisconsin Dells resort area; St. Croix Falls; Apostle Islands National Lakeshore; Hericon National Wildlife Refuge (wetlands, Canadian Geese); Rock Island State Park; Peninsula State Park.
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AREA IN STATE PARKS: 120,000 acres
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VISITORS TO STATE PARKS: 11,807,000
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DOMESTIC TRAVEL SPENDING: $4,386,000,000